Good Stuff Software

Good Stuff Software

Building software that earns trust.

We're an independent, AI-driven software studio based in Fuquay-Varina, North Carolina. We ship honest consumer products and provide senior-level technology consulting for businesses that want real engineering expertise.

Founder

Mike Santoro

Mike founded Good Stuff Software after two decades leading engineering teams and shipping production software at enterprise scale — financial services, AI platforms, and director-level leadership across organizations of all sizes. Good Stuff Software is the same architecture, AI, and product work, now applied to honest consumer software and small and mid-size businesses that deserve senior expertise.

Why we exist

Honest software, by design.

Most software is designed to extract value from users — ads between every action, dark patterns, fake urgency, subscriptions that are hard to cancel. Good Stuff Software exists to build the opposite: software you'd be glad to recommend to a friend. That means honest pricing, no tricks, and an easy way out whenever you want one.

How we work

AI-driven. Senior-led. Small on purpose.

We're an AI-driven studio — a small team with a large output, built around AI-assisted development and a senior engineering culture that doesn't compromise on quality. We're anchored in Fuquay-Varina, North Carolina, on purpose. This isn't a stepping stone to somewhere else.

Two things we do

Consumer products

Starting with Best Sudoku — a no-ads Sudoku app for the web, with Android and iOS on the way. Honest pricing, no dark patterns, no tricks.

Technology consulting

Senior-level software architecture, AI integration, product advisory, and modernization for businesses that want real engineering depth without agency overhead.

The two streams reinforce each other: products keep us honest about what it means to build great software, and consulting brings the enterprise depth that makes our products better.

What we believe

  • Software should put people first, not engagement metrics.
  • Pricing should be transparent — what you see is what you get.
  • Honest software doesn't need dark patterns to keep users around.
  • You should always be able to stop using something without a hassle.

Location

Built in North Carolina

Good Stuff Software is based in Fuquay-Varina, NC, with ties to the broader Triangle technology ecosystem. We're here to stay and grow here — not a transient studio chasing the next hot market.